24 west lemon is a brand new 'design your own scarf' concept created around fun-art and fashion. 24 west lemon enables women and girls to color fun pieces of art in a no-pressure, joyful and encouraging environment. The end product is a fashionable scarf featuring her fun-art design!
A note from Jennifer Ward, founder of 24 west lemonHi there. I’m Jennifer, founder of 24 west lemon. Thanks for visiting.
A journey begins
The inspiration for a ‘design your own scarf’ activity came to me in 2013 after stumbling upon digital fabric printing. It was a simple idea: women and girls would create designs through a fun, hands-on experience. Their art would be printed on fabric and turned into the final product— a fashionable scarf made from their fun-art design.
I was sure there had to be a similar concept already in existence. After all, I myself— along with the many women and girls I shared my idea with— loved the concept and were eager to make a scarf of their own. So there had to be something out there already, right? But there wasn’t. Bringing this concept to life became my burning passion. I was determined to make my vision a reality while working full-time as an event director.
The concept seemed simple enough but little did I know that it would take me 3 years to put all the pieces together to make the scarf product I had envisioned in 2013.
What are you willing to sacrifice to make your dream come true?
In my case it was my bed. I purchased a fabric printer to figure out how to make the scarf product. I was living in a tiny one-bedroom home with no extra space. So what’s a girl to do? I turned my bedroom into a workspace. Out went my bed— in went the fabric printer. I planned to sleep on my living room sofa but it was so uncomfortable that I ended up sleeping on the floor for over a year until I finally moved the printer into a small workspace a few miles from my home. Btw- I still live in that tiny home and still have that same uncomfortable sofa.
24 west lemon is born
My home is on West 24th Avenue. One night while lying on my living room floor (yes, I slept on my living room floor- see above), the name for my concept suddenly appeared— 24 west lemon. I added 'lemon' because it sounded fun and happy— just like our fun-art experience and one-of-a-kind scarves.
24 west lemon is all about youAfter 3 years of 'figuring this thing out', it gives me great joy to bring my ‘design your own scarf’ activity into your home. Although this is my story, 24 west lemon was created with you in mind. Yes, we provide a fun-art experience culminating with a fashionable scarf but we’re so much more than fun-art and fashion…
At 24 west lemon, we cheer you on. Whether you are chasing down a dream, striving to achieve a goal, going through a rough patch, or simply doing the day-to-day, your 24 west lemon scarf will embolden your spirit and inspire you to keep on keepin’ on. After all, we all need a little encouragement and reason to smile every now and then. It is my hope that you enjoy our fun-art experience and that you wear your scarf confidently and passionately as it cheers you on throughout your day.
Onward toward your goals and dreams!